Strategy · Systems · Data · Growth

From complex problem to working system.

POW Advisory is the independent practice of magicpete, built for the XBT economy. I take hard problems apart, map the leanest path to done, and help you build it: systems, data, analytics and growth. For bigger projects, I bring in trusted people from my network. Paid in XBT, and only XBT.

Book a free 15-minute call How I work
Selected results · from my prior roles
$350K
saved a year by moving failing analytics systems to the cloud
50%
higher company-wide productivity from turning business needs into working tools
3 months
to deliver a marketing-permissions database covering 400 products and over a billion permissions
40
websites audited and brought onto one consistent analytics setup
Approach

Complex problems rarely need complex answers. They need to be taken apart.

Every engagement, from a half-day session to a multi-month build, follows the same four moves.

01

Distill

Get to the real problem, stated in one sentence everyone agrees on.

02

Break down

Split it into pieces small enough to own, measure and finish.

03

Roadmap

Sequence the fastest, leanest path: what to build, buy, connect or skip.

04

Execute

Ship a first version quickly, measure what happens, and improve from there.

Capabilities

What I do.

Most engagements draw on several of these. Every one ends with something you can use.

All capabilities
01Problem framing & roadmapsTurn a messy challenge into a clear goal, a set of workable pieces and a step-by-step plan to get it done. 02Systems & tool integrationMake your tools, data and people work as one: what to keep, connect, replace or cancel. 03Data & analyticsDashboards and models that answer your real questions, built on data you can trust. 04Growth on a lean budgetA growth-hacker approach: find the channels and customers that pay off, cut what doesn't, and test cheap ideas fast. 05Fast, lean buildsPrototypes, automations and first versions, shipped quickly and cheaply, then improved with real data. 06CRM & customer experienceChoose, set up and connect your CRM, marketing and support tools so no customer slips through the cracks. 07Something elseAn interesting problem that fits none of the above? Bring it anyway. If I can solve it, I'll take it on.
Selected work · Growth & analytics

Cutting paid-media cost 70% with customer lifetime-value models

Advertising spend was spread across customers without knowing which ones would pay it back. Customer lifetime-value models, built on terabytes of customer data, showed what each kind of customer was worth over time. Spend moved to the customers worth the most, and paid-media cost fell 70%.

Read the case study
70%
lower paid-media cost
Disciplines · Data & analytics, Growth on a lean budget
Scale · terabytes of customer data
All work
2×Doubling advertising revenue to $12M a year by turning merchant data into a new productRead the case study 25 → 1Merging 25 source systems into one trusted record of every customerRead the case study
Why XBT

Money is stored time and effort. I store mine in XBT.

Every engagement is a straight trade: my time and effort for your XBT. That's the idea behind the name POW: proof of work. I accept nothing else, because a circular economy only grows when people earn XBT and spend it, not just buy it and hold it.

Why I only take XBT
Engage

Start with a free 15-minute call.

Tell me the problem. If I'm the right fit, pick the format that suits it. Not sure your problem fits? Ask. If it's interesting, I'm in.

Fit call · 15 min
Free
Tell me the problem. I'll confirm I'm the right fit and which format suits it.
Half-day session
1 XBT
Four focused hours to distill the problem, review what you have and leave with a first roadmap.
Full-day session
2 XBT
A full day of hands-on work: a roadmap, a dashboard, a model, an automation or a first build.
Projects
Fixed price
Bigger builds with a defined scope, milestones and an XBT price agreed up front, with people from my network when it needs more hands. 50% deposit, balance on delivery.
50% off
Building on XBT? Half price: a half day is 0.5 XBT, a full day 1 XBT.
Mining, nodes and infrastructure, wallets and payment tools, merchants that accept XBT, marketplaces and open-source work for the network all qualify.
What qualifies
How booking works
1Book a free 15-minute callTell me the problem, the goal and your timeline.
2Choose your formatA half day, a full day or a scoped project. I send a fresh XBT address for your booking.
3Pay to confirmYour time is locked in once payment confirms. Please pay from split, replay-protected coins.
Book a free 15-minute call Pricing and FAQ
From the founder

Bring me an interesting problem.

I'm a problem solver. The work I love most is taking something complicated, distilling it to what actually matters, breaking it into steps and mapping the path to getting it done. Then building it, fast and lean.

I've done that for more than twenty years, in corporate strategy, analytics leadership, consulting and fintech. Today I also solo mine XBT on my own node, and I trade my time and effort for XBT because that's how a circular economy gets built: you earn it, and you spend it.

magicpete, founderFollow on XFull story
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